+971 56 659 1153 info@whitecloudevents.com
Meydan Heights, Nad Al Sheba Dubai, United Arab Emirates

Sarah Fitzgerald

Sarah Fitzgerald

Sarah Fitzgerald

Founder and CEO

Sarah is the CEO of White Cloud, an events, and communications company specializing in the clean and renewable energy industries in the Middle East and North Africa region. She is also a member of the Advisory Board of Saudi Arabia’s Renewable Energy Club. Prior to founding White Cloud, Sarah held various roles with prominent MENA based NGO the Clean Energy Business Council, including Director of Communications and formerly the organization’s General Manager. Ms. Fitzgerald began her career in the cleantech sector heading marketing and operations for the Emirates Solar Industry Association in 2012 and later leading it’s expansion program to become the Middle East Solar Industry Association (MESIA). Originally from New Zealand, Sarah was Head of the CEO's Office at the country’s largest bank Westpac New Zealand and was actively involved in the not-for-profit sector before moving to Dubai with her husband and daughter. Sarah studied News Media Processes and Public Relations at Massey University and Auckland University of Technology. e: sarah@whitecloudevents.com